Serif fonts might be a good choice if you want to be seens as trustworthy, established, and reliable (Robyn Young, Branding Agent)
You may want to choose a serif if your text will be small. That’s because serifs are easier to read at smaller scales, they help readers to distinguish letterforms more easily (Madeline De Cotes, Designer)
It’s important to remember that your fonts is part of your communication.
